B031134 - PRINCIPLES OF ECONOMICS AND MARKETING FOR WOOD INDUSTRY

Italian

Principles of economics.
Analysis and interpretation of the main economic variables of the wooden building furnishing system. Units of investigation: sector, wood supply chain, furniture districts, building supply chain. Principles of financial mathematics. The accounting methods. Business plan as a tool for the firm strategic planning; marketing mix; statistics

I. Bernetti, S. Romano (a cura di), Economia delle risorse forestali (Vol I e II), Liguori Ed., Napoli, 2007, I volume.
D. Pettenella, e nuove sfide per il settore forestale. Mercato, Energia, Ambiente e Politiche, 2009
Robert N. Anthony, David F. Hawkins, Diego M. Macrì, Kenneth A.: Il bilancio 13/ed Analisi economiche per le decisioni e la comunicazione della performance.
Pinson e Jinnett Il business Plan – Come prepararlo e presentarlo. Franco Angeli editore.
Peter, Donnelly jr, Alberto Pratesi Marketing McGraw-Hill.
Ferrandina e Carriero Il business plan : guida strategico-operativa. Ipsoa

Provide the basis for carrying out economic-financial analysis and evaluation of companies operating in the wood-furniture sector, useful elements for professional activity and for research.
The expected learning outcomes can be summarized in some precise points:
a) understanding of firm balances, defining production costs,
b) Basic knowledge of financial calculation;
c) reading of company financial statements, calculation of production costs, contributing to the compilation of a business plan and the development of marketing strategies.
d) Knowledge of wood product certification processes

Minimum Knowledge of field of study: wood production and market. Principles of economics.
Students are expected to be familiar with the principles of economics
Courses required: //
Courses recommended: Mathematics

Total hours of the course 201
Hours reserved for private study and other individual formative activities:
153
Contact Hours: Lectures (hours): 48
Contact Hours: Laboratory (hours): 0
Contact Hours: Laboratory-field/practice (hours): 16

Frequency of lectures, practice and lab: although non compulsory, is
strongly recommended.

Oral exam with discussion of the theoretical and practical aspects and possible carrying out of some exercises, at the end of the course.

Introduction to economics and business management. Analysis and interpretation of the main economic variables of the wooden building furnishing system. Units of investigation: sector, wood supply chain, furniture districts, building supply chain; market structures; product differentiation; transaction costs. Certifications of sustainable forest management PEFC, FSC, CoC, ISO14000.
The objectives of the entrepreneur.
Profit determination and net income.
Production costs and full cost calculation. The economic accounting balance sheet. The main financial statement ratios: ROI, ROE, BEP.
Elements of financial mathematics.
Analysis and evaluation of Investments.
Marketing mix elements.
Market analysis
The business plan and its content.