Introduction to economics and business economics. The employer's objectives. Cost functions,
Principles of financial mathematics. The accounting methods.
Business plan as a tool for the firm strategic planning; marketing mix; statistics
Il bilancio 13/ed
Analisi economiche per le decisioni e la comunicazione della performance
di: Robert N. Anthony, David F. Hawkins, Diego M. Macrì, Kenneth A.
Merchant
Pinson e Jinnett Il business Plan – Come prepararlo e presentarlo. FRANCOANGELI
Ferrandina e Carriero Il business plan : guida strategico-operativa. Ipsoa
Peter, Donnelly jr, Alberto Pratesi Marketing McGraw-Hill
Hand notes on production and cost functions, economic balance and the production costs, financial mathematics, business plan.
Learning Objectives
Knowledge acquired:
definition of production cost, analysis of the economic performance of
the agricultural production process,
Competence acquired:
understanding of firm balances, defining production costs,
supporting the development of the business plan and marketing strategic planning
Skills acquired (at the end of the course): knowing the tools of business management, understanding the firm balance, and following the development of strategic firm planning
Prerequisites
Courses to be used as requirements (required and/or recommended):
Students are expected to be familiar with the principles of economics
Courses required: //
Courses recommended: Mathematics
Teaching Methods
CFU: 6
Total hours of the course 201
Hours reserved for private study and other individual formative activities:
153
Contact hours for Lectures (hours): 48
Contact hours for Laboratory (hours): 0
Contact hours for: Laboratory-field/practice (hours): 16
Seminars (hours): 0
Stages: 0
Further information
Frequency of lectures, practice, and lab: although noncompulsory, is
strongly recommended
Type of Assessment
Oral exam at the end of the course.
Drafting a business plan (Students can work in groups to draft their business plan).
Course program
Introduction to economics and business management. The discriminating features of a firm: its purposes and the chain of values. The objectives of the entrepreneur.
Profit determination and net income.
Production costs and full cost calculation. The economic accounting balance sheet. The main financial statement ratios: ROI, ROE, BEP.
Elements of financial mathematics.
Analysis and evaluation of investments.
Marketing mix elements.
Market analysis
The business plan and its content.