The course explores the concept of generative communication, focusing in particular on the theories and practices of communication strategies. The course will also give an overview of the sociology of communication.
Pandolfini, E. (2019), Il paesaggio nascosto. Quale comunicazione nei luoghi della complessità, Firenze, Leo Olschki Editore
Sbardella, M. (2019), La sostenibilità scomunicata. Cosa stiamo sbagliando e perché, Sant'Arcangelo di Romagna, Apogeo
Prerequisites
None
Teaching Methods
Lectures
Further information
None
Type of Assessment
The exam will be oral and will include the verification of the educational objectives described above.
Course program
The course aims to trace a course of study and analysis of the concept of territory, investigating from a communicative point of view, which aspects could be the basis of a strategy for the enhancement of the territory, territorial marketing and business communication.